Rational.

The way that we aimed to connect to our audience was a plain, minimalist aesthetic that conveyed our message in a serious tone. We tried to create this serious satire by relating our aesthetic to the look of a newspaper. We accomplished this through large serif font headers, columned blocks of writing, and photographic imagery. We […]

Motion Graphic Development

Week 3.1 In today’s lecture, we focused on how we can implement different techniques to make our motion graphics more visually appealing. In class, Savannah and I focussed on creating our storyboards for our motion graphic. We came up with some rough ideas which helped further our process as it gave us a sense of […]

Website concept development

The concepts below were my original website design approaches which depict the minimalist and contemporary aesthetics we were trying to achieve. I think that the header image and sub-images aren’t coherent with each other and look odd. Although I liked the overall look of these concepts, I thought it was necessary that we expand our design […]

Research

Week 1.2 In today’s class, we were introduced to the concept of Kaikiatanga. In groups, we brainstormed intangible and tangible aspects relevant to climate change. This helped mine and Savannah’s design process as we were able to visualize a broad spectrum of ideas that we could hone in on for our assignment. From the brainstorm […]